Monday, May 15, 2017

Mobile Game Marketing Trends in 2017




For years, Social Media and websites were the most common marketing platforms for Mobile Game Apps. Supplemented with analytics and multimedia advertising, these platforms became powerful marketing tools and continue to remain so. But as 2017 bring new technologies, we analyze 5 new Mobile Game marketing trends that will dominate this year.

Instant Mobile Apps or ‘App Streaming’

Google has been working since 2015 towards App Streaming for users to access the content of the app without installing the app itself. Instant Apps removes the barrier of installation and can offer a platform for gamers to test the game without installing the mobile game app. In January this year, Google play launched few instant apps for testing and is expected to make available SDK to create instant apps soon. Instant Apps will not replace existing apps as they possess limited functionalities, but they will, however, allow mobile game apps to expand their reach and bring more prospects. Once fully released, Instant apps can be a powerful mobile game marketing tool.

App Store Search ads

2015 and 2016 were the years when Google and Apple launched search ads in their respective app stores. On April 17 this year, Apple expanded search ad campaign coverage to UK, Australia and New Zealand. Search ads in app stores increase the visibility of your mobile game app as it efficiently targets prospective customers who are searching for mobile games apps to install. Thats why these ads will be increasingly adopted for mobile game marketing.

Marketing Automation

Marketing Automation refers to the use of software tools to automate repetitive tasks like those concerning e-mail, social media or websites. Automated marketing is a long-term marketing strategy and its success rate depends on the way it is utilized. The key is narrow targeting of prospective gamers and engaging them with personalized product information relevant to them. Mobile game apps will increasingly adopt these mobile game marketing strategies to increase their conversion rates.

Marketing Augmented Reality Games

As its name suggests, Augmented Reality (AR) augments the real world with virtual objects as opposed to Virtual Reality (VR) which simulates pure virtual world for gamers. Pokemon Go has brought Augmented Reality to the forefront in the gaming world. The success of Pokemon Go will inspire more innovative AR games and the chance is that AR games will be more successful than VR games although the latter will continue to grow its niche market.

Chatbots

Chatbots are artificial intelligence computer software designed to offer customer service by mimicking human conversation. Chatbot is a versatile promotion instrument and also provides marketers with useful analytics to optimize conversion rates. Chatbot is an effective Mobile Game Marketing tool to provide their leads with personalized services on two major platforms: Social Media and Messaging Apps. Messaging apps being the most installed apps and with chatbot integration, the opportunity to reach prospective gamers last mile has become easy like never before.

TwistFuture is a Mobile App development company. We are experts in MobileGames development especially real money casino games development and multimedia games development. Contact us to know more.